The 5-Minute Fundraising Ask:

    Build & Maintain your Mid-Level Donor Relationships through Quick, Authentic, and Successful Phone Conversations

Nonprofits are stumped about how to build and maintain mid-level donor relationships.

I teach non-profits to grow their Mid-Level donor relationships through quick, authentic, & successful phone conversations.

• Mid-Level Donors need more engagement than an email newsletter, but it’s not possible to take each of them out to lunch (there’s a reason for the “messy-middle nickname”!).

• Facing an enormous Mid-Level Donor goal can feel overwhelming, perplexing, and even impossible.

• And on top of it all, building/maintaining Mid-Level Donor relationships is only ONE of the countless items on your to-do list.

I get it - you don’t have time to “re-invent the wheel” of Mid-Level Giving.

But chasing Mid-Level Donations doesn’t have to be an impossible task that sucks up all your time.

Instead, let’s “pick up the phone” and build Mid-Level relationships through candid & efficient 5-Minute phone conversations.

Secure Mid-Level Donations through Authentic Fundraising Conversations You Can Feel Good About

• Surpass your (loftiest) fundraising goals: Confidently make “shoot for the moon” fundraising Asks that are customized specifically to who YOU are as a fundraiser

• Right-size the time you spend fundraising: Quickly learn valuable new information about your donor base, while raising money with less effort

• Build a culture of relationship-driven philanthropy: Actively listen to your potential donors and cultivate authentic, curious, and confident fundraising

• I’ve personally made 20,000+ Fundraising Asks (over the phone!)

• I’ve trained hundreds of fundraisers at 50+ Non-Profit Organizations

• I’ve empowered fundraisers to raise +$16M (primarily in donations under $2K)

I’m Kel Haney & I’ve spent 18+ years developing the

5-Minute Fundraising Ask Training Program

• 5-Minute Fundraising Ask Training: for non-profits who want to guide their entire fundraising team (and/or entire staff/board) on how to “pick up the phone” and engage in their own 5-Minute Fundraising Asks with Mid-Level donors.

• Retainer-based Training/Consulting/Coaching: for nonprofits who want to build a longer term, deeper, more strategic plan for building/maintaining Mid-Level donors.

Here’s how we can work together:

  • Kel has a killer combo of innovative thinking, deep traditional expertise and unbridled creativity

    “Our work at Broadway Unlocked/All Together Now sits at an incredibly innovative and future-facing nexus - it can be a difficult space for traditional live experience folks to dive into. Kel has a killer combo of innovative thinking, deep traditional expertise and unbridled creativity that has allowed her to apply her fundraising consultancy to our new landscape and get real results for our clients and collaborators. Results that we simply couldn't have achieved by ourselves. She's our first call any time we're working on integrating Devo teams into live digital programming.”

    -Jess Ryan, CEO at Broadway Unlocked/All Together Now

  • She works with the team at Donorly to deepen authentic human connections for our clients within their communities

    "Kel has a joyous enthusiasm for serving the needs of nonprofits. She works with the team at Donorly to deepen authentic human connections for our clients within their communities. These connections are the glue for mission-driven organizations and ensure that they have the support and participation they need for success."

    - Sandra Davis, President - Donorly

  • Not only did Kel allay our fears, she created a outbound fundraising campaign focused first and foremost on how folks were doing in this unprecedented time

    "When Page 73 began working with Kel Haney in May 2020, we trusted her extensive experience with other organizations like ours and her reputation for focusing on human connection. It was early in the pandemic, and we were unsure if reaching out to our audience was the appropriate move. Not only did Kel allay our fears, she created a outbound fundraising campaign focused first and foremost on how folks were doing in this unprecedented time. She believed that the response would be overwhelmingly positive, and she was right!"

    -Rebecca Yaggy
    Development Director - Page 73 Productions

  • She provides inspiring advice and feedback, setting us up for success

    “Kel's years of experience building relationships with potential donors have made her an excellent coach. She provides inspiring advice and feedback, setting us up for success.”

    -Gina Napolitano, Director of Individual Giving and Development Operations at Signature Theatre

  • With her warmth, empathy, and honest approach to fundraising, Kel makes people feel really great

    “Kel connects instantly and authentically— in a manner that is confident, candid and compassionate. She has an infectious enthusiasm in her fundraising conversations, which has helped us build a highly effective team of Outbound Fundraisers which she expertly oversees. Kel’s a skilled listener, persuasive but not pushy, tenacious without being meddlesome--She’s a winner. With her warmth, empathy, and honest approach to fundraising, Kel makes people feel really great.”

    -Blake West, Executive Director at MCC Theater

Methodology

After spending twenty years as a theater director, I've developed a fundraising methodology that’s based on how I led a rehearsal room: focusing on what makes each of us unique and engaging. I empower artists, administrators, board members with the knowledge that they already possess the most critical tools needed to be skilled fundraisers: empathy, candor, vulnerability, enthusiasm, and storytelling.

 

Collaborations

I’ve collaborated with such organizations as MCC Theatre, Playwrights Horizons, Signature Theatre, Manhattan Theatre Club, New York Theatre Workshop, Classic Stage Company, Primary Stages, Ensemble Studio Theatre, The O’Neill Theater Center, Page 73 Productions, TDF, Berkshire Theatre Group, Music Theatre Wichita, Marin Theatre Company, BroadwayUnlocked, American Composers Forum, The Mustard Seed (Canada), Undue Medical Debt, and The University of Illinois Foundation.

In addition, I’m the Vice-President of Chebeague Island Community Association (CICA), where I’m focused on finding creative solutions for year-round, affordable housing.

 

Journal

Journal
Create your own story arc for fundraising conversations
Artists Make Phenomenal Fundraisers: 6 skills you already possess
Telefundraising Reimagined: The Ultimate Guide + Top Tips

Media

Podcast Appearances:

 

Connect with me

I'd love to have a 30 minute exploratory chat with you, so feel free to reach out!

kel@kelhaney.com