What the Fundraising: Connecting Beyond Email: The Art of Effective Phone Calls in Fundraising

Written By Coral Cohen

In the nonprofit sector, phone calls can be a powerful tool for building authentic relationships with donors and community members. Unlike online communication, which is one-sided, phone calls provide an opportunity for actual connection and dialogue. When tackled with vulnerability and clarity, fundraisers can break down isolation walls and engage supporters in genuine, non-transactional conversations.

Meet Kel Haney, an accidental fundraiser with a background in theater. Mallory and Kel  talk about the importance of phone calls and community engagement in the non-profit sector. Kel shares her “Five-Minute Phone Call Framework,” and speaks on the importance of genuine curiosity and intention in the questions asked during a call, the importance of vulnerability and authenticity in fundraising, handling objections and building relationships, and more.

In this episode, you will be able to: 

  • Learn about the “Five-Minute Phone Call Framework.”

  • Explore the importance of curiosity and self-awareness in professional interactions.

  • Discover about the power of multi-channel communication.

  • Learn about embracing vulnerability and authenticity.

  • Learn about the importance of outlining a conversation.

Coral Cohen
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We Are For Good: How It's Built: How to Grow Your Mid-Level Donor Relationships Through 5-Minute Conversations