PICK UP THE PHONE!
Turn Your Year-End Fundraising Goals Into Reality With Strategic Phone Calls That Actually Work (no ICK involved)
Training, Coaching & Strategic Accountability Group Program
November - December 2024
You Know You Should Be Making Those Calls…
As a nonprofit leader, you're staring at ambitious year-end fundraising goals while juggling a thousand other priorities. You know phone calls to donors could make the difference between hitting your targets and falling short, but you're stuck:
"I don't have time to make these calls" - Your days are already packed
"When's the best time to even call donors?" - You don't want to be intrusive
"Who should I be calling first?" - Your donor list feels overwhelming
"What do I actually say?" - You freeze up thinking about the conversation
Sound familiar? You're not alone.
The Cost of Not Picking Up the Phone
While you're hesitating, here's what's happening:
Your year-end goals slip further out of reach with each passing day
Your mid-level donors feel disconnected from your mission
Opportunities for deeper relationships are lost to email-only outreach
December 31st arrives with that sinking feeling you left money on the table
The truth? Every day without a strategic phone plan is a day your donors don't feel the personal connection that drives meaningful giving.
What If Year-End Fundraising Could Feel Strategic Instead of Frantic?
Imagine walking into December with confidence, knowing exactly:
Which donors to call when
What to say that feels authentic (not salesy or icky)
How to have 5-minute conversations that strengthen relationships AND secure gifts
That your team is aligned and accountable to the plan
This is exactly what happens when you join PICK UP THE PHONE!
INTRODUCING: PICK UP THE PHONE!
The Strategic Year-End Phone Program That Gets Results
Led by Kel Haney, who has personally made 20,000+ fundraising phone calls and trained hundreds of fundraisers at 50+ organizations to raise over $16M (primarily in donations under $2K).
This isn't another generic fundraising course. This is Kel's battle-tested 5-Minute Fundraising Ask framework, specifically adapted for your year-end success.
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"We six-timed what we did last year... When they could see that we made the money back within a month, leadership was like, okay."
- Kendra Barriscale
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"I went from 'I don't know anything' to feeling empowered and confident. We beat our goal by $23,000 and I was able to go to a major donor and say 'here's our success story' and secure a $100,000 gift."
- Angela Cassette
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"We raised $80,000 more this year in revenue than we did last year... We contacted less people this year than we did last year."
- Katey Gunlefinger-Swann
Here's Your Strategic Roadmap:
Phase 1: Foundation (Early November)
Training Session #1 - Friday, Nov 8th (12-2pm): Master the 5-Minute Fundraising Ask framework
Training Session #2 - Monday, Nov 11th (12-1pm): Customize your approach for year-end donors
Phase 2: Implementation & Accountability (November-December)
8 Weekly Coaching Sessions (Tuesdays 1-2pm): Nov 12th, 19th, 26th, Dec 3rd, 10th, 17th, 24th, 31st
Real-time problem solving, wins celebration, and strategic pivots
Peer accountability that keeps you on track
Phase 3: Giving Tuesday Power Session
4-Hour Phone-a-thon - December 2nd (10am-2pm)
Turn Giving Tuesday into your biggest calling day of the year
Group energy and real-time coaching
What Makes This Program Different?
The 5-Minute Framework That Actually Works
No hour-long donor meetings required. Kel's signature approach gets results in authentic, efficient conversations that donors appreciate.
Theater Director Methodology
Drawing from 20 years directing theater, Kel helps you discover your unique fundraising voice - no scripts, just authentic you.
Strategic Accountability
This isn't just training - it's implementation with weekly check-ins that ensure you actually make the calls.
Team-Focused Approach
Up to 3 team members from your organization can participate, creating organizational alignment.
Year-End Timing Advantage
Strategically designed for November-December when donors are most ready to give.
Who This Program Is Perfect For:
You're a nonprofit with mid-level donor prospects ($250-$2,000 range)
You have year-end fundraising goals that require personal outreach
You want to build authentic donor relationships (not just ask for money)
You're ready to commit to consistent action over 8 weeks
You have 1-3 team members who can participate together
Program Investment & Value
Investment: $5,000 USD
(Includes up to 3 team members from your organization)
For context: The private version of this program is $15,000
What you're getting:
4 hours of intensive training (Value: $2,000)
8 hours of group coaching & accountability (Value: $4,000)
4-hour Giving Tuesday Phone-a-thon (Value: $2,000)
Kel's 18+ years of fundraising expertise
Framework that's raised $16M+ for nonprofits
Total Value: $8,000+
Ready to Transform Your Year-End Results?
Don't let another year-end campaign feel overwhelming and leave you wondering "what if."
Join the nonprofits who are strategically preparing NOW for their most successful year-end ever.
The organizations that start planning their phone strategy in November are the ones celebrating in January.
Frequently Asked Questions
Q: What if we've never done phone fundraising before?
A: Perfect! This program is designed for organizations ready to add strategic phone calls to their fundraising mix.
Q: Will this approach feel too pushy for our donors?
A: Actually, donors respond better to direct, respectful asks. As one client discovered: "Donors want you to get to the point... they respond better to the direct ask."
Q: What if our major gifts team objects to us doing phone fundraising?
A: This is common. One client had pushback until they showed results: "Once they started seeing our first campaign brought in $70,000, there was no more pushback." Results speak louder than objections.
Q: How much time will this require each week?
A: Plan for 2 hours weekly: 1 hour for the coaching session plus time implementing the calling strategy. Most organizations see immediate results that justify the time investment.
Q: What if we can't make all the live sessions?
A: All sessions are recorded, but the real magic happens in live participation and peer accountability.